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| Abeiku Santana |
Abeiku Santana believes that TV3 would have been tactical
the matter carefully with their key
presenters, because It takes years to build a brand and if operators and
management should have understand that
concept.
The radio broadcaster in a video interview with
Peacefmonline.com disclosed that every media organization is driven by
personalities and in Nana Aba’s case, he adds she is a pillar at TV3 who should
be cradled with gentle hands.
“Over the years such people develop into brands. Nana Aba
has following and such is the case of Kwami Sefa Kayi whose presence, attracts
listeners to Peace FM”, he added.
Nana Aba Anamoah, a news anchor and presenter at TV3, was
suspended for pulling on a “prank” on her fans on social media.
After an internal preliminary investigation, management of
the station decided to take Nana Aba off air until further notice.
In a statement signed by the Chief Executive Officer,
Augustus B. Dickson it was stated that “TV3 has taken a serious view of the
recent media reportage relating to its news anchor, producer and presenter Ms
Nana Aba Anamoah and the alleged online information theft and other
unprofessional misrepresentations which have flooded social media and other
media in the past one week.”
But Abeiku maintains that “the station has been too
emotional and over reactive. It would take time bringing in a new face for
their audience to reverberate with. It is a gamble for them but for
sustainability and continuity sake, they must fall back on her”, he pleaded.
Source: Chris Joe Quaicoe/ email:chris@peacefmonline.com
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