Ghana’s Biggest PR Blunders Of 2015

Nana Yaa Jantuah of the PURC

 From Ghana’s biggest high-level alleged corruption scandals and political controversies, to Nana Aba Anamoah’s ‘photo-bombing’ twitter-bash, to Ghana’s shortest ever celebrity marriage, there is no doubt 2015 was a year full of brand and image destroying PR Blunders.

It was a year when political leaders, companies and celebrities found themselves in the limelight for all the wrong reasons. And of course it is time for Ghana’s most anticipated PR Blunders League Table.

Below is the overall league table of the worst damaging to the least damaging in rank:


OVERALL RANKING

Ghana’s Biggest PR Blunders of 2015:



1.    Opposition NPP in leadership crisis

2.    The Persistent Dumsor Fiasco

3.    The Judicial Bribery Scandal

4.    GH3.6 million Bus Branding Scandal

5.     Ameri Energy Group Scandal

6.    Missing Presidential Speech

7.    Stan Dogbe tape smash saga

8.    GNPC Ex-gratia payment controversy

9.    Ghana Gas-Power Ministry tango

10. TV3’s public suspension of Nana Aba

11. Money laundering banks

12. Nana Aba’s alleged photo theft scandal

13. The Asamoah Gyan sex scandal

14. Kyeiwaa’s marriage fiasco

15. Amanda Afriyie Acquah’s sexual gaffe



CATEGORY RANKINGS



Biggest Political PR Blunders of 2015

1.    Opposition NPP in leadership crisis

2.    The Persistent Dumsor Fiasco

3.    The Judicial Bribery Scandal

4.    GH3.6 million Bus Branding Scandal

5.     Ameri Energy Group Scandal

6.    Missing Presidential Speech

7.    Stan Dogbe tape smash saga

8.    GNPC Ex-gratia payment controversy

9.    Ghana Gas-Power Ministry tango



Biggest Corporate PR Blunders of 2015

1.    TV3’s public suspension of Nana Aba

2.    Money laundering banks



Biggest Celebrity PR Blunders of 2015

1.    Nana Aba’s alleged photo theft scandal

2.    The Asamoah Gyan sex scandal

3.    Kyeiwaa’s marriage fiasco

4.    Amanda Afriyie Acquah’s sexual gaffe



Biggest PR Spectacular of 2015

1.    Handling of the Judicial Corruption Scandal



Best Performing PR Personality of the Year

1.    Her Ladyship the Chief Justice, Mrs. Georgina Theodora Wood

2.    Nana Yaa Gyantuah of the PURC



Best Performing PR Department of the Year

1.    Public Utility Regulatory Commission



Worst Performing PR Personality of the Year

1.    Mr. Stan X. Dogbe

2.    Hon. Kwabena Donkor (MP)



Worst Performing PR Department of the Year

1.    Electricity Company of Ghana

2.    Ministry of Power



Rising Small-Business Brand of the Year

1.    CookHouse WaakyeonWheels



Global PR Blunders of the Year

1.    VW’s emission test cheating scandal

2.    Steve Harvey’s Miss Universe gaffe:


HOW TO MAKE IT TO THE PR BLUNDERS LEAGUE TABLE
To qualify to be included in the list of the biggest PR blunders, the incident must have attracted significant media coverage for a minimum of two days and on a minimum of two media platform - radio, television, print, or online/new media.

It is however important for readers to note that this compilation is not based on a scientific data analysis. It is based purely on qualitative monitoring, analysis, and expert judgment of the authors based on their tremendous level of experience in the PR, Media, Communications and Reputation Management industry.

Nevertheless, since image/reputation is a product of perceptions, we believe our expert analysis of the PR implications of certain occurrences and events and how they have contributed to hurting the reputation of government, political parties, companies and individuals, would be an addition to knowledge level in the industry. We also believe our invaluable free advice and strategies contained in the report would be useful to all readers particularly CEOs, Marketing Managers, Brand Managers, Public Relations Officers, Entrepreneurs, Journalists, aspiring PR Practitioners, academics, and many others.



Source: Peacefmonline.com/REDD